Narratives, Society, Leadership, & Critical Thinking…
For a little over a week now, political writers everywhere are telling us how the WH is going to aggressively work to change the narrative over health care & the stimulus. This all began with a mea culpa from John Podesta last week when he admitted they [Democrats] have lost the narrative (here @ Politico):
John Podesta, the president of the Center for American Progress who led Barack Obama’s presidential transition, acknowledges the White House has been unable to successfully drive the debate on health care reform.
“They lost the narrative,” Podesta told the Financial Times. “They lost the perspective of how all of the activity they were engaged in was knit together.”…
This was followed up by pundits everywhere showing the signs of the WH’s pursuit of changing the current narrative (here @ WaPo):
…White House officials are retooling the administration’s communications strategy to produce faster responses to political adversaries, a more disciplined focus on President Obama’s call for “change” in Washington and an increasingly selective use of the president’s time…
[Dan Pfieffer Communications Director] “In 2010, the president will constantly be doing high-profile things to be the person driving the narrative.”
Continuing the Post reports something I think should be more controversial:
Senior White House aides described the changes as an aggressive response, aimed at producing fresh momentum for the president’s faltering agenda and regaining the advantage ahead of the congressional midterm elections in November.
I believe that’s an admission that the main reason they plan to change the topic at large and how that topic is described is for the mid-term-elections. You’d think they could feign some empathy and argue that the policies are for the people, but instead they only discuss power.
But I digress… the main thing I think is important to see in all this discussion about narratives is two-fold. They are coming out and honestly saying, the only reason we lost “the conversation” is because we didn’t sell it well enough.
& to be fair – it might well be true. There are seemingly many more citizens willing to vote based on the narrative than they are willing to critically analyze the facts, therefore changing the way something is being sold will have some success.
But seriously – just because you have the opportunity to take candy from a baby, doesn’t mean that you should. Meaning, if you can honestly argue that changing the narrative will push people to change their minds, you’re honestly arguing that winning is more about propaganda than ideas & facts. & just like taking candy from a baby, just because you might be able to exploit people through emotional appeals, doesn’t mean you should do so.
What is more worrisome however, is the lack of reaction by people. They read these things and mostly argue based on their political beliefs more than anything else. & they do so, all without asking: what’s the difference between a narrative and the right policy?
Yes, what is worrisome is not only that people are ignoring this question, and thereby agree through silence, but that many of them may not even understand the difference.
In a very interesting post @ The Decision Science News, notes that:
There are those who consider the field of Judgment and Decision Making to be much like the field of Social Psychology, and others who find them as similar as vodka and water.
How can we, as the French say, préciser la différence?…
Using word analysis from two recent conferences, one from the SJDM (Scientific Journal of Decision Making) & the other done at the conference of SPSP (Society for Personality & Social Psychology) and noted the differences.
Now many should be able to logically recognize there are likely significant differences as well as assess some of the differences, all just with the names only. These appear to be vastly different undertakings, but I think one can see in society behavior that seems to agree with the premise that many believe this to be closely related fields.
As one might suspect, the most used SPSP words were emotional and included using these words fairly often ups and downs, positives and negatives, attitudes, personalities & the SJDM words? Choice, risk, future, uncertainty.
The full analysis easily digested and well worth the look. After showing the most used words, using the scale of how many times each word was used per 1000 words, they plot both conferences words against each other. IE – they show SJDM’s most used words and how many times those words were used by SPSP and vice versa.
The two commentators add weight to DSN’s premise that many are confused as both asked, “Why can’t it be both?” Which might certainly be a noble thought, but ultimately wrong and dangerous when making critical decisions.
To begin, a disclaimer: my intention is not to prove that emotions are evil. Emotions are very important to our humanity, our culture, and our life. Additionally, some decisions should include emotions, and not just in the mate selection process, but also just when buying a car or an engagement ring. Money constraints might limit your choices, but you still don’t want to buy something you believe isn’t you.
What I see however in society is the desire of the posters, to make the best decisions possible, while still maintaining some nebulous idea of positivity, no matter what.
& again to be fair, this is itself a necessary goal if you are making group decisions consistently interacting with the same people. However, it can never be an end in itself, and that seems to be where we are today.
You can see this in our leadership, both in business management as well as local, state, and federal government. Their constant flip-flops belie any notion that a core set of beliefs is needed. At times, these people seem to almost be arbitrarily making decisions. For business, you can see this in constantly changing priorities as public winds shift.
All of this – is an anathema to critical thinking and analysis. In a completely theoretical sense, using a specific slice of time, there is always a “best” decision. This decision sometimes happens, but many times not only do groups fail to get the best decision, but seem to do just the opposite. And this is true for many consistent reasons such as dealing with group dynamics and personalities.
Two recent examples @ Reason.com’s Blog by Tim Cavanaugh demonstrate not only shockingly bad decisions, but that those decisions have defenders.
Read here about a kid whose parents are suing the school district, because as owner of one of the 1900 laptops given to students, they didn’t seem to be aware that the school can at anytime remotely activate the built-in webcam and mic and secretly watch whatever it sees. As the FBI investigates, the District Superintendent is still defending the policy as they cancel it.
& here as well, about a man named Terry Hoskins, who took a bunch of money from banks for a business which ultimately failed, used his private home as collateral, then when the bank went to foreclosure as freely agreed upon by Mr. Hoskins; he balked, then destroyed the home. This is an event that should and will likely land Mr. Hoskins in jail on fraud. He promised the bank the property, didn’t like the terms, the removed their ability to recoup. The oddest thing isn’t a common thief in existence, it’s the fact he has supporters including local media.
From here all I can do is speculate as to why anyone would defend allowing the school district to spy on kids at home or hail as a hero a deadbeat who destroys property just to spite those who have ultimate rights to it because he didn’t pay his debt.
I say speculate, because more local analysis of the debates and media spots would be needed to know, but I think the school district is likely an extreme case of group think. Likely exacerbated by administration pressures of some sort. The debtor’s defenders however are more likely not only falling into group think, but projecting their anger on the current economic situation to this criminal’s seemingly anti-authoritarian behavior.
But regardless what the reasons for their failure in thinking, I think objectively we can say that those defending either action are wrong. For the school – while states everywhere are sending kids to jail for child pornography because one 17 year old sends photos to another 17 year old – how would they ever believe that having the ability of spying into kids rooms wouldn’t increase the potential of breaking those laws themselves? Do they not know that unreasonable search and seizure?
It’s really hard to believe that someone didn’t know about these things, just more likely the objections were either dismissed or never heard, due to emotionally imposed, nonexistent constraints. While worrying about all these complex social issues, they failed to focus on exactly what they were doing through critical thought.
& this is where I think the idea of narratives working, the inability of people to understand true critical thinking requires removal of emotion, and people hailing bad decisions all stem from the same basic idea: we so fear being uncomfortable or making others uncomfortable that we have weakened as a society in making the right decisions.
I’m not exactly sure when this cultural shift happened, but if we want to move forward in the best possible way we can; we must understand that sometimes people will be upset when they are challenged on beliefs for which there lies no logical foundation. Additionally, sometimes telling people “negative” things, is in fact the best help you can give. Your best friend might not like to hear if they are failing to meet up with their responsibilities, but they might need it.
I can dream though, right? Dream that maybe, just maybe at a time in the future…. when the next administration is working to adjust the narrative and effecting elections through White House communication, the majority of people will simply ask, “Why the hell do I care about your narrative? How about giving me the details of your proposals and I’ll decide on that?”
One day….
February 20, 2010 | Posted by Michael S. Langston
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